| 000 | 01268cam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | tec017721866 | ||
| 003 | OSt | ||
| 005 | 20190515113906.0 | ||
| 008 | 140925t20152015mx a 001 0 spa d | ||
| 020 | _a9786073229326 | ||
| 040 |
_aI8M _bspa _erda _cI8M |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.122 _b.L68218 2015 |
|
| 082 | _a658.8 L911m 2015 | ||
| 100 | 1 |
_aLovelock, Christopher. _921738 |
|
| 245 | 1 | 0 |
_aMarketing de servicios : _bpersonal, tecnología y estrategia / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7a ed. | ||
| 260 |
_aPearson, _bMéxico : _c2015. |
||
| 300 |
_a626 p. _bil. |
||
| 504 | _aIncluye bibliografías. | ||
| 650 |
_aMarketing de servicios _97813 |
||
| 650 |
_aMarketing _xAdministración _921747 |
||
| 650 |
_aIndustrias de servicios _xMarketing _921748 |
||
| 650 |
_aServicios al cliente _xMarketing _921749 |
||
| 700 | 1 |
_aWirtz, Jochen, _921746 |
|
| 780 | 0 | 0 |
_aLovelock, Christopher H. _tAdministración de servicios : estrategias de marketing, operaciones y recursos humanos. |
| 856 |
_yCasos descargables aquí _uhttp://www.pearsonenespanol.com/docs/librariesprovider5/2018-college-open-resources/lovelock/lovelock-casos-alumnos.zip?sfvrsn=b2a1f3b2_0 |
||
| 907 | _b17721866 | ||
| 942 |
_2ddc _cLIBRO |
||
| 980 | _aOCLC | ||
| 999 |
_c12114 _d12114 |
||