| 000 | 01105cam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | tec011173889 | ||
| 003 | MX-MoT | ||
| 008 | 050510s2007 mx a b 001 0 spa d | ||
| 020 | _a9701062019 | ||
| 020 | _a9789701062012 | ||
| 020 | _z9789701062019 | ||
| 035 | _a(OCoLC)166273085 | ||
| 040 |
_aUIA _bspa _cUIA _dUXS _dXVF |
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| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.13 _b.S74518 2007 |
|
| 082 | _a658.8 S792f 14a. ed. 2007 | ||
| 100 | 1 |
_aStanton, William J. _97782 |
|
| 240 | 0 | 0 |
_aMarketing. _lEspañol. |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico, D. F. : _bMcGraw-Hill, _c2007. |
||
| 300 |
_axxv, 741 p : _bil. col. ; _c27 cm. + |
||
| 500 | _aTraducción de: Marketing. 14th ed. 2007. | ||
| 504 | _aIncluye referencias bibliográficas (p. 689-711) e índice. | ||
| 538 | _aIM204 | ||
| 650 | 0 |
_aMarketing. _94344 |
|
| 650 | 4 |
_aMercadotecnia. _97779 |
|
| 700 | 1 |
_aEtzel, Michael J. _97781 |
|
| 700 | 1 |
_aWalker, Bruce J. _97783 |
|
| 907 | _b11173889 | ||
| 942 |
_2ddc _cLIBRO |
||
| 980 | _aOCLC | ||
| 999 |
_c12503 _d12503 |
||